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Top Ten Most-Followed Instagram Accounts in India
Indians with highest followers on Instagram in 2024
In India, Bollywood stars and cricket icons dominate the social media scene, particularly on Instagram. The top 10 most-followed Instagram accounts in India are led by personalities from these two vibrant sectors. Topping the list is Virat Kohli, who stands out as the most-followed Indian celebrity on the platform, outshining numerous media figures with his impressive follower count.
Who are the rest?
| Rank & Name | No. of followers | Profession |
|---|---|---|
| #1 Virat Kohli (@virat.kohli) | 271 million | Cricketer |
| #2 Shraddha Kapoor (@shraddhakapoor) | 92.2 million | Actor |
| #3 Priyanka Chopra (@priyankachopra) | 91.8 million | Actor and producer |
| #4 Narendra Modi (@narendramodi) | 91.3 million | Politician—the current Prime Minister of India |
| #5 Alia Bhatt (@aliaabhatt) | 85.2 million | Actor and producer |
| #6 Katrina Kaif (@katrinakaif) | 80.4 million | Actor |
| #7 Deepika Padukone (@deepikapadukone) | 79.9 million | Actor and producer |
| #8 Neha Kakkar (@nehakakkar) | 78.7 million | Playback singer |
| #9 Urvashi Rautela (@urvashirautela) | 73.0 million | Actor and model |
| #10 Jacqueline Fernandez (@jacquelienefernandez) | 70.5 million | Actor |
Let’s dive into the details of the personalities who hold the top 10 spots for the most-followed Instagram accounts in India.
Virat Kohli
Source: Cricket contracts, brand endorsements, and business endeavours
Age: 35
In addition to being the most-followed Indian celebrity on Instagram, Virat Kohli is also the leading cricketer globally in terms of Instagram followers. His substantial net worth is boosted by numerous brand endorsements, including Puma, Audi, and MRF. Kohli also operates his own fashion brand, Wrogn, and manages a network of fitness centers across India known as Chisel.
Shraddha Kapoor
Source: Acting and brand endorsements
Age: 37
Kapoor ranks third on the list of the top 10 most-followed Instagram accounts in India. Renowned for her popularity and successful roles, including her acclaimed performance in the 2018 horror-comedy Stree, Kapoor also promotes a variety of brands such as MyGlamm, AJIO, Power Gummies, and Clovia, among others.
Priyanka Chopra
Source: Acting, film production, brand endorsements, business ventures
Age: 42
Chopra holds the title of the most-followed Indian actor on Instagram. Since winning the Miss World crown in 2000, she has built a diverse career in both Bollywood and Hollywood. Alongside her acting achievements, she has endorsed major brands like Pantene, founded her own hair care line, Anomaly, and briefly ventured into music with Universal Music Group. Her success and influence firmly establish her as one of the highest-paid actresses in the industry, both in India and internationally.
Narendra Modi
Source: Investments, political career
Age: 73
Prime Minister Narendra Modi is a globally influential political figure with a career spanning several decades. His income sources include investments, his annual salary as the Prime Minister of India (Rs 77 lakhs), and pension funds from his previous government roles. Additionally, PM Modi holds National Savings Certificates valued at approximately Rs 9 lakhs and has insurance policies worth around Rs 2 lakhs.
Alia Bhatt
Source: Acting, producer, investments, business ventures, brand endorsements
Age: 31
Alia Bhatt, hailing from a family deeply rooted in filmmaking, has experienced a remarkable rise in her acting career since her debut in 2012. Beyond her acting prowess, she has explored film production and launched her own venture, Ed-a-Mamma. Bhatt has also invested in prominent brands such as Nykaa, Phool.Co, and Style Cracker. Her endorsements feature prestigious names like Gucci, Make My Trip, Cornetto, and Manyavar, among others.
Katrina Kaif
Source: Acting, modelling, business ventures, brand endorsements
Age: 41
Kaif embarked on her modeling career at just 14 and has since appeared in around 60 films. Some of her most celebrated movies include Namastey London, Singh is Kinng, Zindagi Na Milegi Dobara, and Dhoom 3. In addition to her film career, she is a dedicated philanthropist, advocating for women’s rights and universal education. Kaif has endorsed well-known brands such as Lenskart, Kalyan Jewelers, and Reebok. Her venture, Kay Beauty, is a collaboration with Nykaa that offers a blend of glamour and skincare products.
Deepika Padukone
Source: Acting, business ventures, brand endorsements
Age: 38
Prior to her acting career, Padukone competed as a state-level badminton player. Today, she stands as one of the highest-paid actresses in India, boasting over 70 brand endorsements with prominent names such as Louis Vuitton, Jio, and Adidas. Recently, she has ventured into business with her self-care brand, 82°E (pronounced Eighty-Two East)
Neha Kakkar
Source: Playback singer
Age: 36
Kakkar is currently one of Bollywood’s most sought-after playback singers, known for a string of recent chart-toppers. Her journey from contestant to judge on the reality show Indian Idol highlights her remarkable career trajectory. From modest beginnings to her prominent status today, Kakkar’s story continues to inspire many.
Urvashi Rautela
Source: Acting career, model, brand endorsements
Age: 30
Rautela stands out as one of the most-followed Indian actresses on Instagram and is the youngest among the top 10 most-followed accounts in India. Her acting career has been a major contributor to her income in recent years, complemented by endorsements with brands such as Longway and Lotus365.
Jacqueline Fernandez
Source: Acting career, modelling, brand endorsements
Age: 39
Originally from Sri Lanka, Fernandez has established herself as a prominent Bollywood actress and a renowned model in India. She is also a former Miss Universe Sri Lanka. Fernandez is known for her commitment to promoting animal-friendly products and services. Her endorsements include brands such as Lux Cozi and Colombo Jewellery Stores, among others.